Advertise · Media Buying (PPC)
Google Ads Management in Kenya
Put Your Brand in Front of the Right Audience. We plan, manage and optimise paid advertising campaigns that help businesses reach potential customers, increase brand awareness, generate leads and drive sales.
Challenges We Solve
You “boost” posts but cannot see what you get back
Google Ads spends your budget on irrelevant clicks
Ads bring traffic but the landing page does not convert
There is no conversion tracking, so decisions are guesswork
Our Media Buying (PPC) Services
We plan, manage and optimise paid advertising campaigns that help businesses reach potential customers, increase brand awareness, generate leads and drive sales. Every engagement is tailored to your goals, industry and budget.
Google Search Advertising
Google Display Advertising
YouTube Advertising
Facebook Advertising
Instagram Advertising
TikTok Advertising
LinkedIn Advertising
Paid Campaign Strategy
Audience Targeting
Keyword and Bid Strategy
Remarketing and Retargeting
Advertising Creative Development
Campaign Budget Management
PPC Campaign Optimisation
Conversion Tracking
Advertising Performance Reporting
Benefits for Your Business
Precise targeting
Reach people by search intent, location, interests and behaviour.
Fast results
Start generating leads within days of launch while SEO builds.
Every shilling tracked
Conversion tracking shows cost per lead and return on ad spend.
Continuous optimisation
We test ads, keywords and audiences weekly to lower costs.
We help businesses make smarter advertising investments by reaching relevant audiences and continuously optimising campaign performance.
Deliverables
What You Get
- Ad account audit & strategy
- Keyword & audience research
- Ad copy & creative design
- Conversion tracking (GA4, Meta Pixel)
- Landing page recommendations
- Weekly optimisation & monthly report
Our PPC & Media Buying Process
Research
We study your market, competitors, keywords and audiences.
Launch
We build campaigns, creatives and tracking aligned to your goals.
Optimise
We refine bids, targeting and ads based on real data.
Scale
We grow budgets on what works and report on return on ad spend.
PPC & Media Buying Packages
Launch
Single platformCustom quote
- Google or Meta campaign setup
- Conversion tracking
- Ad copy & creatives
- Monthly optimisation
Grow
Multi-platformCustom quote
- Google + Meta campaigns
- Remarketing audiences
- A/B creative testing
- Weekly optimisation
Scale
Full-funnelCustom quote
- Search, Display, YouTube, Social
- Landing page optimisation
- Advanced reporting
- Strategy calls
Management fees are quoted based on platforms and monthly ad spend. Ad budgets are paid directly to Google, Meta, TikTok or LinkedIn. Custom packages are available — talk to us.
PPC & Media Buying Guides & Insights
PPC & Media Buying — Frequently Asked Questions
How much should I spend on Google Ads in Kenya?
It depends on your industry and competition. Many small businesses start with a modest daily budget, test which keywords convert, then increase spend on what works. We recommend a budget during your free consultation.
Is the ad budget included in your fee?
No. You pay the ad platforms directly, so you keep full control and transparency. Our fee covers strategy, setup, creatives and optimisation.
Which is better: Google Ads or Facebook Ads?
Google Ads captures people actively searching; Facebook, Instagram and TikTok ads create demand and awareness. Most businesses get the best results combining both.
How soon will ads bring results?
Campaigns can generate clicks and enquiries within days. The first 2–4 weeks are a learning period while we optimise targeting and costs.
Do you set up conversion tracking?
Yes. We set up GA4 conversions, Google Ads tracking and Meta Pixel so every lead and sale can be attributed.
Ready to grow with PPC & Media Buying?
Book a free consultation and get a clear plan, timeline and price for your business.